Corporate Partnerships Sales Manager

Reports To: Director, Advancement Group

Do you have the desire to make an impact and be part of an exceptional team? Does a career with two of the world’s preeminent concert venues interest you? Then read on!

About us:
The Corporation of Massey Hall & Roy Thomson Hall is a charitable non-profit organization that owns and operates two of Canada's most iconic concert halls. Massey Hall is in the final stages of its most extensive renovation to date, which includes a revitalized auditorium, improved amenities for both artists and patrons. Additionally, it will soon introduce new performance venues as part of the Allied Music Centre, starting with the TD Music Hall, which opened its doors in February 2023. Roy Thomson Hall serves as the home to the Toronto Symphony Orchestra, welcomes the Toronto International Film Festival’s red carpet gala premieres, and plays host to a dynamic array of cultural events throughout the year. The Corporation is actively engaged in Artist Development and Education & Community Outreach initiatives as an investment in the next generation of artists and audiences.

The Opportunity:
The Advancement Group at Massey Halll and Roy Thomson Hall is responsible for fundraising across three revenue streams Corporate Partnerships, Philanthropy and Membership. As a key member of this collaborative team, the Corporate Partnerships Sales Manager supports the development and implementation of revenue strategies focused on selling sponsorship assets across our venues. This position demands a deep understanding of both venue sponsorship sales and sales cycles, coupled with exceptional negotiation abilities and a demonstrated history of meeting revenue objectives. The ideal candidate for this role is driven by sales and revenue targets which they pursue with a creative approach to developing innovative sponsorship packages and activations that deliver value to sponsors while enhancing the overall venue experience. An experienced sales professional with a track record of building relationships and managing sales pipelines.

Job Duties:

  • Deliver revenue targets and business success through achievement of the following key performance indicators:
    • Revenue Growth: Direct contribution to increased sales and market share within targeted segments;
    • Pipeline Generation: Number of new leads and opportunities created within targeted segments;
    • Conversion Rates: Successfully moving leads through the sales funnel to closed deals;
    • Average Deal Size: Value and size of the opportunities in the sales pipeline;
    • Sponsor Renewal Rate: The percentage of sponsors who renew their sponsorship agreements;
    • Sponsor ROI: Metrics around patron engagement, impressions, and feedback
  • Identify and engage potential sponsors by leveraging existing contacts and brands, while building and maintaining strong relationships with key decision-makers.
  • Support negotiation of sponsorship agreements and contracts, ensuring favorable terms and maximizing revenue potential.
  • Support the development and implementation of comprehensive corporate partnership strategies tailored to each venue asset and program, creating compelling sponsorship packages that align with sponsors' marketing objectives and target demographics.
  • Work with broad range of assets that include capital naming rights to year-round brand and activation opportunities.
  • Maintain a current sponsorship asset inventory that tracks all partnership properties and assets available to our pipeline.
  • Collaborate closely with internal teams, including marketing, production, and finance, to ensure seamless execution of sponsor activations.
  • Create annual sponsorship reporting to present to sponsors with the goal of increasing investment.
  • Continuously evaluate sponsorship opportunities and adjust strategies accordingly to optimize revenue generation.
  • Stay informed about industry trends, competitor activities, and sponsor preferences to remain competitive in the market.
  • Provide regular reports and updates on corporate sales performance, including revenue forecasts and pipeline status.
  • Attend select industry events, conferences, and networking opportunities to grow the sponsor base


  • Minimum of 5 years of experience in corporate partnership sales or related roles, preferably in sports & entertainment industries.
  • Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
  • Demonstrated passion and success for meeting revenue objectives and managing sales pipelines.
  • Familiarity with CRM software and sales management tools for tracking leads, opportunities, and performance.
  • Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.
  • Understanding of sponsorship ROI metrics.
  • Strong networking skills with the capability to identify, engage, and maintain relationships with potential sponsors and key decision-makers.
  • Experience working collaboratively with internal teams, including marketing, production, and finance, to ensure successful execution of sponsor activations. A team player who values collaboration and demonstrates humility in interactions.
  • Ability to work independently and manage multiple priorities in a fast-paced environment.

Working Conditions:

  • Standard Monday-Friday schedule with occasional flexibility for evening and weekend events and opportunity for hybrid working in accordance with organizational policy and departmental needs.
  • Occasional travel required for industry events, conferences, and meetings with potential sponsors.
  • Regular interaction with clients, internal teams, and management
  • Competing priorities with medium-high control over individual priorities.
  • Manual dexterity required to operate computer and peripherals.
  • May involve lifting boxes or materials up to 40lbs during events or activations.

The Corporation of Massey Hall and Roy Thomson Hall values diversity and is an equal opportunity employer. Applicants requiring accommodation at any stage of the recruitment process should contact the Human Resources Department. The Corporation is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

Please submit your resume and cover letter to:

We thank all applicants for their interest in this position. Please note that only applicants granted an interview will be acknowledged. No phone calls please.